How CISO Roles Will Change As Customer Trust Becomes Imperative
ZDNet, September 27th, 2021
October 10, 2021,
Volume 283, Issue 1

The trust imperative is the next major shift enterprises will encounter.

Jeff Pollard writes in ZDNet, "In 2021, digital transformation no longer counts as innovative; it's a baseline expectation for every enterprise. The trust imperative is the next major shift enterprises will encounter. New market leaders will not solely arise from technology platforms, sophisticated analytics, or sophisticated capital allocations. Instead, consumers and business leaders will increasingly turn to companies they can trust. And trust will move markets..."

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