SAP and Salesforce are two of the top customer relationship management (CRM) solutions on the market today.
"Their dynamic platforms provide capabilities and features that enable organizations to gain actionable insights from their data and improve their customer relationship processes,"
notes Madeline Clarke in CIOinsight
"But out of these two CRM software systems, which option is right for you? Keep your organization's unique needs in mind as you compare SAP and Salesforce on features, pricing, and use cases..."
Customer relationship management (CRM) has been with us for some time. By the early 2000s, Oracle, SAP, and Microsoft were locked in a battle royale for CRM supremacy. But then the cloud happened, and a host of other vendors entered the scene.
Nowadays, there are a great many CRM options available-NetSuite CRM and HubSpot are among the top platforms. They each have their pros and cons. But which is best?
Each vendor offers standard CRM features as well as sales forecasting, analytics, email marketing, reporting, and more. There are definite similarities, but they also cater to separate niches.
To determine which solution is best for you, keep your organization's unique needs in mind as you evaluate each vendor's features, pricing, and ideal users.